10 Reasons Why Vacant Homes Don’t Sell

10 Reasons Why Empty Homes Don’t Sell Easily

Reason 1: Empty homes don’t sell easily because they lack that emotional connection

An empty house doesn’t have any imagination nor feeling, which normally turns a house into a home! With only 10% of the buyers able to actually visualize the house’s potential, an empty house is likely setting itself up for disappointment for 90% of buyers.

Without any existing furniture to initiate the buyer’s imagination and feelings, it gets quite tough to get emotional about the empty home. After all, an empty property is nothing more than a series of rooms, consisting of four walls and a ceiling, put together under one roof, while a furnished property immediately becomes somebody’s home.

Reason 2: Empty homes don’t sell easily as buyers have no point of reference

Buyers struggle to picture how their furniture would be set up when walking into an empty room. Contrary to popular belief, empty rooms don’t look bigger but actually smaller. A furnished room will give the buyer a measurement scale to compare things to.

Reason 3: Empty homes don’t sell easily as buyers tend to focus on the negatives

If there’s nothing in the room, one tends to focus on the negative elements. Why would any buyer in his right mind get excited about the negative aspects of a home? Unless of course they’re looking for a bargain, in which case the level of their offer will reflect that thinking.

Reason 4: Empty homes don’t sell easily as curb appeal will most likely be lacking

Going up someone’s driveway or pathway, one cannot but notice the colorful mail box, welcoming door mat, warm porch lights or the nicely tucked away window curtains with a faint reading light behind them. There are so many elements one can add to a house to turn it into a home.

Reason 5: Empty homes don’t sell easily as people first try to sell the home vacant

Doesn’t the old adage say, “You only have one chance to make a first impression?” It takes a person on average 5-10 seconds to have made up their minds and walking into an empty home isn’t that inducive to getting them excited about the property!

Reason 6: Empty homes don’t sell easily as price seems to be the only marketing strategy

We know that location is a given factor, which cannot be changed. That kind of leaves us with the price as the only marketing strategy. With no clear emotional elements available to influence the buyer’s decision, any adjustment in price seems unlikely to happen to the upside, if anything it’ll be to the downside.

Reason 7: Empty homes don’t sell easily when staging is considered a cost

How many homeowners are aware of the upside potential of staging? How many agents are convinced that staging adds dollars to the net bottom line for the seller? The complaints about layout and use of space are very well known. Yet, most agents are more likely to suggest a price reduction a couple of weeks into the marketing of the property than initially going for the staging option (with the former costing a multiple of the latter)?Is one erring on the side of caution by referring to staging as a cost or has it become an investment?

Reason 8: Empty homes don’t sell easily as they’re hard to differentiate from the competition

Let’s start the home buying process: you’ve decided to look what a particular housing market has to offer. Just like the other 94% of home buyers, you open up the laptop and go online to one of the popular property listing portals. Within minutes, you’ve found a few interesting listings, displaying a series of pictures and attractive descriptions.

One little problem for those selling empty homes: your interested buyer has now 3 other listings open with exactly the same-looking empty living rooms, kitchens, bedrooms et? Unless your empty home has a particular feature, why ought any interested buyer prefer your empty home over the other 3?

First impressions come back into play with a vengeance. The abovementioned process might literally take seconds and guess how quickly a decision has been made not to click further on your property pictures and expansive description? How many interested home buyers might do exactly the same and skip your empty home listing for something else that drew their attention?

Reason 9: Empty homes don’t sell easily due to less buyer traffic

Having an open house at an empty home isn’t ideal either. As mentioned above, there are a number of reasons why there would be less buyer traffic coming to listings of empty homes. Open houses would definitely not be attracting too much buyer traffic.

Reason 10: Empty homes don’t sell easily as there’s perception of desperation

As they enter an empty home, interested buyers must be wondering why that particular house is empty. At some point, the thought of there being more room for negotiation enters their minds.

Unfortunately, many such homeowners are genuine sellers, looking for a fair-market price for their property and didn’t think much about the fact that selling their empty home might actually affect their final sales price negatively. Whenever possible, make the extra effort in keeping as much of the home furnished as possible, or at least involve a stager in helping out getting the property marketing ready! At this point, it ought to be clear to both estate agent and homeowner that home staging does have a positive effect on the entire home selling experience. A staged home won’t leave the buyers doubtful about the use of space, but will allow them to visualize the rooms with their own furniture and envisioning spending family time there.

Bottom line: empty homes don’t sell as easily as occupied homes.





Award Winning Staging Company in Canada

Vicki has just received an award from the Real Estate Staging Association.  She was chosen as one of the Top Ten Stagers in Canada to receive this award. Vicki will be attending the annual conference in Las Vegas which is hosted by the Real Estate Staging Association in January 2016.  This is exciting news for the team at Sold On Staging.   Vicki strives for excellence and it is evident that staging is her passion.  Vicki is honoured to have received this award.Laguna Way 4607 Medium-19

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Vicki will view your home and provide a detailed recommendation report that you can easily follow step by step.  This report also includes a computer generated floor plan showing you where to place the furniture to have the greatest impact on a potential buyer.

Contact us before contacting a Realtor as this will allow the necessary time to prepare the home so it is Open House Ready.  90% of potential home buyers now start their serach for a new home on the internet.  Better looking photographs attract more buyers.  Your home is probably your biggest investment.  SELL FAST  SELL HIGH




Oceanside Home Stager Vicki Lerch, owner of Sold On Staging, just returned home from the International Real Estate Staging Convention held recently in Las Vegas. The convention was hosted for stagers from all over the world, including over 100 from Canada. Real Estate Mogul and Shark Tank’s TV’s star, Barbara Corcoran, was the keynote speaker at the RESA convention this year. Canadian Interior Designer, Kimberley Seldon was a featured speaker. “Kimberley was such an inspiring speaker and shared invaluable information.” Lerch said. Featured also, was Steven Aaron, TV personality from Selling LA and top Realtor for Keller Williams in Los Angeles. Aaron said “I attribute much of my success to staging all my properties and targeting that buyer. Lerch said “My mentor Lisa McIntee from Ontario was awarded top Stager of North America.”

Vicki wraps up her experience saying, “This convention was truly a valuable investment in my business.” If you are selling your property Staging will set you apart from the competition.
To find out more about Vicki Lerch, Sold On Staging, visit: https://www.soldonstaging.ca If you would like more information about this topic, or to schedule an interview please contact me on my cell 250-927-0331. Staging is a marketing tool that home owners and Real Estate Agents are investing in and getting top results.

Best Ever Nanaimo Bars

½ c salted butter

¼ c white sugar

1 egg

4 tbsp cocoa (not hot chocolate)

2 c graham wafer crumbs (usually found with crackers)

1 c coconut  (med)

½ chopped walnuts

Mix first 4 ingredients in a saucepan on low until is resembles a custard.
Add  graham wafer crumbs , coconut & nuts to the custard mixture.  Blend well & then press into 8” square pan.  Place in refrigerator.

Use your  food processor to mix together:

¼ c salted butter

3 tbsp milk

2 tbsp vanilla custard powder

2 c icing sugar

Cream together .  Spread over first layer.  Return to refrigerator.

Then melt 3 square of Bakers chocolate in a small pot on very low heat.  Do not
leave the stove for any reason!    2 unsweetened & 1 sweet or semi sweet & 1 tbsp butter.  Pour quickly over second layer. I usually turn the pan around to get it into the corners.  Practice makes perfect!  Refrigerator 1 hour.  Bring out and cut carefully.  Practice makes perfect.

ENJOY!  Your neighbours will love you!!!!


1.  People who look for a home during the holidays are more serious buyers.

2. Buyers are more emotional and emotions sell homes.

3. Decorating should be minimal so you will have more time to get your home open house ready.